A sweet and fragrant success story of Rajasthan’s rose farmers

Featured in The hindu businessline

This farmer producer company turns Rajasthan’s roses into delicious gulkand bettering the lives of women farmers.

Rajasthan’s Pushkar is known for its beautiful rose farms, but the farmers there struggle to get a fair price for their roses. To change that, Nandkishor Saini and other rose farmers in the region founded the Pushkar Rural Agricultural Youth and Employment Producer Company. It works with nearly a thousand farmers to process the rose into gulkand under the brand name Pushkarwala. Not only do farmers get a better deal, the local women get employment too.

This is a special series in collaboration with Samunnati on some remarkable Farmer Producer Companies that demonstrate when small farmers come together, they can make a big difference.

You might also like

Samunnati raises $5 million from Dutch Development Bank, FMO

3 January 2019

Samunnati raises $5 million from Dutch Development Bank, FMO

Chennai-based Samunnati Financial Intermediation and Services Pvt Ltd, has executed the issuance of Non-Convertible Debentures (NCDs) aggregating to $5 million....

Agricultural lending is not risky

2 October 2018

Agricultural lending is not risky

Samunnati, the Chennai-based NBFC operating in the agricultural space, has a unique model to fund agri-related activities. While most financial...

Open agri network Samunnati eyeing over 50 pc growth in revenue at Rs 6,600 cr in FY24

24 June 2023

Open agri network Samunnati eyeing over 50 pc growth in revenue at Rs 6,600 cr in FY24

Featured in The hindu businessline Samunnati has around 5,500 FPOs registered on its platform, 50 per cent of which are borrowers...

Samunnati launches new FPO partnership model to bring a transformative shift in India’s agri sector

25 April 2025

Samunnati launches new FPO partnership model to bring a transformative shift in India’s agri sector

New Delhi: In a major strategic shift, Samunnati, India’s largest agri-value chain enabler, has launched a new FPO Partnership Model...